As you may have learned by now, e-mail marketing is one of the most important aspects of online-sales when done respectfully and ethically. Tips for success include using appropriate e-mail etiquette at all times.

Not paying attention to the above can mean brilliant success or the ultimate death of your Internet home-based business.

1. Format lines in e-mail to wrap at around 65 characters or less which helps prevent eye fatigue, and makes reading your e-mails much easier on your reader.
2. Using All caps is the equivalent of yelling in an e-mail. An entire e-mail written in all caps turns people off.
3. Be sure that there are no grammatical errors in your e-mails. Mistakes make your reader instantly question the credibility of your company.
4. Remember that an e-mail is the first thing most clients view from your company. Make sure that you create a good impression. And in email, the first impression is always visual — a consumer Looks/sees, before he/she reads.
5. Don’t use color fonts in your message. Do use Black text on a White background. When you “speak” in black-and-white, people will give their full attention to your message without being distracted by your color scheme.
6. Don’t use uncommon fonts, if your addressee doesn’t recognize the font you are using they could just see gibberish instead of your message.
7. Don’t use flashing buttons or banners in your e-mails.
8. ALWAYS USE SIGNATURE TAGS. Today, it’s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send. You can see my signature tag below.  It’s a great way to soft-sell additional products or services.
9. Remember to use email respectfully and ethically. Never use techniques such as spam to try and get your message across. You’re sure to lose clients that way and possibly lose even more.

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Thomas A. Marx

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