Internet Home Business Secrets – Part 2 – Is Email Marketing Dead?

Thomas A. Marx — Mon, 18 Aug 2008 02:37:43 +0000

Quite the contrary…..

As you may have learned by now, e-mail marketing is one of the most important aspects of online-sales when done respectfully and ethically. Tips for success include using appropriate e-mail etiquette at all times.

Not paying attention to the above can mean brilliant success or the ultimate death of your Internet home-based business.

Format lines in e-mail to wrap at around 65 characters or less which helps prevent eye fatigue, and makes reading your e-mails much easier on your reader.
Using All caps is the equivalent of yelling in an e-mail. An entire e-mail written in all caps turns people off.
Be sure that there are no grammatical errors in your e-mails. Mistakes make your reader instantly question the credibility of your company.
Remember that an e-mail is the first thing most clients view from your company. Make sure that you create a good impression. And in email, the first impression is always visual — a consumer Looks/sees, before he/she reads.
Don’t use color fonts in your message. Do use Black text on a White background. When you “speak” in black-and-white, people will give their full attention to your message without being distracted by your color scheme.
Don’t use uncommon fonts, if your addressee doesn’t recognize the font you are using they could just see gibberish instead of your message.
Don’t use flashing buttons or banners in your e-mails.
ALWAYS USE SIGNATURE TAGS. Today, it’s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send. You can see my signature tag below. It’s a great way to soft-sell additional products or services.
Remember to use email respectfully and ethically. Never use techniques such as spam to try and get your message across. You’re sure to lose clients that way and possibly lose even more.

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Thomas A. Marx

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Do You Know The Holy Grail of Internet Marketing?

Thomas A. Marx — Sun, 17 Aug 2008 08:01:02 +0000

Collecting e-mail addresses of loyal subscribers is one of the most important things you can do to help promote your business. This one thing is more important than almost anything else you will do. How do you gather these needed addresses? Here are 7 Crazy-Simple Ways to Collect Email Addresses and Build Your Mailing List of Loyal Readers.

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=> Way #1 – OFFER A FREEBIE

You have to give in order to receive. If you want people to offer up their email address, you’re going to have to offer up an incentive. It’s a fair trade – just make sure you offer value.

=> Way #2 - USE POP-UPS

Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease provided you use them responsibly. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.

- Word to the Wise: If you need a pop-up, you can pick one up F-R-E-E (there’s that word again) from Empowerism at: Empowerism

=> Way #3 – USE POSTCARDS

If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind — a report, a discount coupon, etc. Visitors don’t have to pay in order to receive their gifts; they simply need to enter an email address. Plus, you’ll save a ton in postage.

=> Way #4 – SUBSCRIBER BOX ON EVERY PAGE

This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.

- A Word to the Wise: If you don’t know how to create an opt-in form, no worries. Empowerism has a foolproof build your own tool made just for you! Just click below and create an account: at: Empowerism

=> Way #5 – CONTESTS

Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry “fee” is their email address.

=> Way #6 – DISPLAY YOUR AUTORESPONDER ADDRESS

Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email addresses and funnel them into your follow-up sales letters.

-Word to the Wise: Don’t have an autoresponder? GetResponse will give you one for free. Just click below and create a free account: at: GetResponse

=> Way #7 – JUST ASK

If you’re chatting with a prospect on the phone or a potential customer stops by your place of business, don’t be shy: ask for an email address or business card (which usually includes their email address).

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