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How Many Loyal Customers Does it Take to Generate $100K in Online Sales Per Year?

So how many loyal customers does it actually take to generate that all illusive $100K in online sales per year?

Now before I get a bunch of emails saying, “Well I sell a product that costs roughly $500 dollars so I obviously won’t need as many customers to generate that $100K per year.”

If only it were that easy…

All things being relatively equal, the item price really doesn’t matter a whole lot.

Now, of course you need to sell a whole lot more $19.00 dollar products (about 5263 actually) to generate $100K in revenue versus a $500 or $1000 dollar product.

But my guess is you’ll find a whole lot more customers for that $19 product than say for that $500 dollar product – but hey – just approximating here for conversation’s sake…

What matters most are the typical conversion rates – meaning…

What is the rate of conversion between people visiting your website and the number of people who actually purchase something from you?

So back to my original statement about that magic number…

So what exactly is a loyal customer?

Well, for my business, I classify a loyal customer as anyone who routinely visits my site, subscribes to my content, reads my articles and blog posts, downloads my free content when available and generally simply remains interested in what I have to say.

So that is how I define a loyal customer. To me, a customer does not necessarily have to be a paying customer. They just have to have subscribed to any of my content lists.

So finally…

What is that magic number – how many loyal customers do you need to generate roughly $100K per year in online revenue?

Well, ask any Internet Marketer out there what the magic number is and they’ll likely give you a very similar answer.

You need about 1,000 local customers or subscribers tuning in each week to hear what you have to say and to read about your latest product offerings.

So let that act as a gauge if you will on where you may stand in regard to making that illustrious $100K annual revenue level in online sales.

Want to learn more about increasing your Internet presence and really start separating yourself from the “crowd” and take yourself from “Market Understanding” to real “Market Leadership“, as Ed Dale would say, then pop over to the 30 Day Challenge + Site and join Ed before he takes this month’s content down.

Ed Dale is a first class Internet Marketer and I highly recommend you listen in on some of his free podcasts. You’ll decrease your learning curve by many months and many $ thousand’s of dollars.

Do you have a different magic number?

I’d love to hear what it is.

…. Until next time

Be sure to sign up for my FREE 12-Part Marketing Master’s Money Making eCourse.
Lesson 1 could be on its way to your inbox in a matter of moments.

Recommended Reading:

• Read my previous post “Do You Know The “Real” “Non” Secret Formula To Online Profits?”
• RSS Secrets Exposed
• The Ultimate 10X Method for Building Online Income?
• Ridiculously Simple F-R-E-E Business Model
• The Secret Formula To Making Money Online

Here’s To Your Online Success

Thomas A. Marx

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